SCREAM AESTHETICS THEORY FOUNDER
As one of China's leading mechanical installation artists, senior cultural experience project planning expert, designer, Xiao Di has been showing incomparable design talent. Determined to enter the Academy of Fine Arts when he was young, he accidentally entered Dalian University of Technology. Four years of further study in power engineering did not kill Xiao Di's original dream, but paved the way for him to enter the high-tech travel industry in the future.
After graduating from university, his dream of learning art was still strong. He studied for a master's degree in fine arts, pursuing the purity of art and the rigorous and exquisite characteristics of science students revealed in his speech. In 2000, with the Mystery of the Universe, he won the 8th International Mobis Multimedia Grand Prix (Paris) Science and Technology Award.
ENGAGE
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ALWAYS ADHERE TO THE PRINCIPLE OF INNOVATION TO DO ARTISTIC CREATIVE DESIGN
In 1999, he graduated with a master's degree and worked as director of Multimedia Research and Development Center of Dalian University of Technology and director of Digital Media Department of City College of Dalian University of Technology. In 2003, Xiao Di entered the cultural tourism and animation industry with great ambition. In 2005, he established Dalian Botao Culture and Technology Co., LTD. Specializing in creative design and high-tech project development in the cultural tourism industry, he has created many outstanding cases for the cultural tourism industry for 15 years. The combination of engineer and artist enables Xiao Di to have both strict and flexible innovative thinking. He has been adhering to the principle of adhering to innovation in artistic creative design for nearly 20 years.
Xiaodi's character label
Xiao Di is a rare artist in the cultural travel industry who focuses on creative design and has strong innovation ability. He has always believed that the discourse power of the Chinese market will be strong in the future, and the recognition of the Chinese market will be recognized globally.
Representative work display (Shoddy and His "Scream Aesthetics" - Cultural work Sketch)
SKETCHES BY SHODDY AND HIS "SCREAM AESTHETICS"
Top 10 Cultural Masterpieces of China Travel & Tourism Press in 2021. Currently collected by the Capital Library and the National Library of China.
In Sketch, Xiao Di and his “Scream Aesthetics” are taken as the leads, and representative giant mechanical installation art works were dissected and analyzed in detail, showing readers the essence of practicing the design philosophy of “Scream Aesthetics”, which is to unite knowledge and action, facilitate action with knowledge, and seek knowledge with action.
FIVE ELEMENTS OF "SCREAM AESTHETICS"
Artistic creativity
Cultural mining
Technology research and development
Craftsman spirit
Human nature insight
Sense of Beauty
Steampunk + Guochao, giant but exquisite, the perfect combination of art and technology
Sense of Life
Design philosophy originating from Chinese traditional cultural IPs including Shan Hai Jing and Journey to the West. Revitalizing classic cultural IPs with modern technology.
Sense of Miracles
Bringing tourists profound visual impacts and fantastic interactive experiences with huge volume, complex structure, and vivid dynamics.